With that in mind, a Facebook team measured thousands of headlines against two criteria: Did the headline withhold information people would need to understand the content of the article? And did the headline exaggerate the article to mislead the reader?
Facebook said its new system identifies phrases commonly used in clickbait that are not used in other headlines. Links from pages or websites that consistently post those types of headlines will start showing up lower in your news feed.
The change not only impacts users, but also puts pressure on media outlets to be more straightforward in their headlines if they want priority in your news feed.
This video includes images from Getty Images and clips from Facebook.