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Posted: March 06, 2015

Using #TheDress as inspiration, Salvation Army launches campaign against domestic violence

By Zuri Berry and Cox Media Group National Content Desk

WFXT - Boston

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 The Salvation Army  launched a campaign against domestic violence using the now infamous black and blue dress as inspiration. 

"Why is it so hard to see black and blue," the text reads over a picture of a woman who appears to be abused.  

The campaign, which has gone viral, asks "Is it so hard 2 see black & blue? 1 in 6 women are victims."

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According to BuzzFeed, the South African branch of The Salvation Army launched the campaign, but it has been retweeted by other branches like the American and UK versions of the aid society.

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